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《汽车族》——汽车消费者的意见领袖

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《汽车族》——汽车消费者的意见领袖 
Motor Trend----An Opinion Leader of Auto Consumers

 

一本对汽车市场产生直接影响力的杂志 
A Magazine Having Direct Influence on the Auto Market


深度解读与体验
Deep Insight and Detailed Driving Experience

《汽车族》是惟一一个对汽车全方位、深度地解读与体验的媒体。除了传统平面媒体的线上传播形式之外,还拥有成熟的垂直网站、电子杂志及手机杂志等多渠道新媒体平台,这个集整合营销与体验营销于一体的线下承载形式,在国内同类杂志中独树一帜。《汽车族》就此确立了对中国汽车市场无可替代的影响力。

AutoClub is the only media outlet in China which provides a deep insight into cars and detailed driving experience for readers through a comprehensive manner. In addition to the website reflecting our contents of the magazine, we own multi-channels for communication with the public such as the mature vertical websites, e-magazine, and mobile magazine, meanwhile, we exclusively operate Beijing JoyDrive Ring, a platform that is embodied integrated and experiencing marketing strategy, all of which makes AutoClub stand out as a most influential media group in Chinese car market.

汽车族网隶属于北京车之族广告有限公司

Motor Trend website is a member of Beijing Vehicle Group advertising co.Ltd.
 

实力雄厚
Prestigious Background

隶属《人民日报》,由《中国汽车报》主办,与全球三大汽车期刊之一的美国《Motor Trend》杂志版权合作,构建了独一无二的信息平台。率先通过了ISO9000质量管理体系认证,实现过程管理国际化水准,具备高标准高效率的运营机制。

AutoClub, an affiliate to People's Daily Press, is operated by China Automotive News and has a copyright partner relationship with the U.S. auto magazine Motor Trend, which is one of the top three auto magazine in the globe. Thanks of that, AutoClub creates a unique platform with various information resources. AutoClub has obtained an ISO9000 accreditation, attained to the international standard of process management, and built up a highly efficient operation system.

鹰一样的个人,狼一样的团队 
Professional Team

汽车族拥有一只专业素养最高的采编团队,成员100%毕业于清华大学等名牌院校的汽车及相关专业学科,其中1/3拥有硕士以上学历,1/3具有整车企业从业经历;同时拥有一支个人素养较高的精英团队,承担着杂志的广告、发行、品牌的运营工作,杂志社为每一位员工提供展示能力和释放激情的舞台。
The editorial staff, made up of graduates with high qualifications, come from renowned universities such as Tsinghua University and all with the academic background in auto and other relevant fields. One third of them own master degree or above, and one third have working experience with car makers. Meanwhile, the magazine has a qualified managerial team who are responsible for advertisements, circulation and branding activities, everyone can find a stage here of showing his or her ability and enthusiasm. 

自有刊号,独立经营 
Self-owned License and Independent Operation

独立拥有出版刊号,创刊十年来始终保持稳步上升的发展态势,剔除了不确定因素,杜绝任何潜在版权纠纷和短视经营行为,是杂志良性发展的坚实基础。
AutoClub, self-owning a publishing license, has been growing steadily for 10 years during which we fended off all potential conflicts caused by license ownership as well as short-term strategies, therefore, we clear away all uncertainties and plant the solid roots for the healthy development of AutoClub.

行家学者眼中的汽车族

行家学者眼中的《汽车族》《汽车族》把握住了一个专业性、普及性的定位,宣传汽车消费,而且是以宣传科学消费为主要内容的期刊,一开始就像《中国汽车报》那样能找准自己的位置。——中国汽车工程学会理事长张晓虞 
Mr. Zhang Xiaoyu, Director of China Automotive Engineering Society:Following the example of China Automotive News, Auto-club Motortrend did a good job of positioning itself on professionalism and popularity, and highlighting the scientific consumption content. The Magazine has dug itself in well from the very beginning. 

执著地跟踪市场、执著地跟踪读者,打造优秀的团队,启动人的因素,我想,是这几点造就了《汽车族》杂志,使它在众多同类期刊中显得引人注目。——中国期刊协会会长张伯海 
Mr. Zhang Bohai, Director of Society of Periodicals in China:Unrelentingly Trailing the market and readers, forging an excellent team, inspiring the individual potentials, for my view those are the cases that have defined and made Auto-club Motortrend outstanding among multiple periodicals of the same kind. 

我认为《汽车族》的成功可以概括为四个方面:把握导向、面向市场、 坚持创新、重视人才。——人民日报社报刊管理部副主任李建兴 
Mr. Li Jianxing, Deputy Director of Periodicals Management Department, People's Daily Press:I can see the success of Auto-club Motortrend in four aspects, which are keeping the spin well on track, market orientation, insisting on innovation and respecting the caliber of talents. 

我们国家目前为止还没有一个专业的汽车媒体集团。《中国汽车报》以及《汽车族》杂志正在往这个方向发展,用五到十年的时间来打造中国第一个专业汽车媒体集团。——新闻出版署信息中心主任艾立民 
Mr. Ai Limin, Director of Information Center, State Administration of Press and Publication: There is none professional auto media corporate in China as yet, though China Automotive News and Auto-club Motortrend are heading for that goal, and should make it as the first professional auto media corporate in 5 to 10 years. 

《汽车族》"中国年度车型"的评选,从开始就是高起点的,和美国《 Motor Trend 》一起合作,坚持以领先性、重要性和价值这三个为核心,而不像很多的国内媒体,基本上是靠投票,《汽车族》"中国年度车型"的评选决不是随波逐流。——清华大学汽车工程开发学院常务副院长宋健 
Mr. Song Jian, Standing Deputy Principal of Automobile Engineering Development College, Qinghua University:The award of "China Car of the year" sponsored by Auto-club Motortrend got started at a flying point, thanks to its cooperation with the US Motor Trend and, hence the three cores of Superiority, Significance and Value, the format of which is quite different than that of some other domestic media, which is mainly based on the vote. "China Car of the year" of Auto-club Motortrend for sure is not a jump-on-the-bandwagon type . 

《汽车族》杂志是汽车类杂志里面获新闻出版总署批准进行版权合作唯一的杂志,把这个杂志办成中外期刊版权合作的样板,别的杂志会照着这个方向来发展。——新闻出版总署国际合作司处长王华 
Ms. Wang Hua, Administrator of International Cooperation Bureau, State Administration of Press and Publication:Auto-club Motortrend is the only one among the auto magazines that got the approval of State Administration of Press and Publication on international copyrights cooperation. To make the Magazine an example in the copyrights cooperation between home and foreign periodicals, then the other magazines will follow suit. 

一个杂志发行的认证是非常重要的,我觉得这是《汽车族》杂志最具优势的地方,它是很实实在在做它的发行认证,有它的读者群。——中国传媒大学广告学院院长黄升民 
Mr. Huang Shengmin, Principal of Advertising College, China Mass Communication University:The verification of a magazine's circulation is very important, and I think for this point Auto-club Motortrend has made out a strong case. The Magazine has made its circulation verification in a down-to-the-earth manner, and established a stable readership. 

相对于其它汽车杂志读者,《汽车族》读者比较注重名牌,对自己的未来充满信心;他们关注高科技,追求时尚潮流,有终生学习意识;注意家庭生活和健康保健;是易于接受广告,乐于社会交往的群体。——央视市场研究股份有限公司媒体与产品研究部总监沈颖 
Ms. Shen Ying, Director of Media and Product Study Department, CCTV Marketing Research Co, Ltd.: Compared with the readers of other auto magazines, those who read Auto-club Motortrend pay more attention to brand names, and feel more confident with his or her future; they care about the high-tech, love fashionable things and have a sense of life-long studying; they attach much importance to family lives and health care; they belong to a cross-section that is acceptable to ads and social intercourses. 

《汽车族》坚持期刊经营的市场化、商业化、国际化,取得了良好的社会效益和经济效益, 2004 年被新闻出版署授予第三届国家期刊奖百种重点期刊的称号。——新闻出版总署报刊司综合处处长安利春 
Ms. An Lichun, Administrator of Comprehensive Division of Press Bureau, State Administration of Press and Publication: In terms of the business operation, Auto-club Motortrend has stuck to the principles of market orientation, commercialization and internationalization, and made satisfying social and economic benefits. Further, in 2004 the Magazine has been won an award of "100 Significant Periodicals" of "3rd National Periodicals Award". 

独家信息是《汽车族》不可复制的保障。《汽车族》有独家的东西,测评试驾这块内容是很权威的。这是因为编辑队伍里面 100 %出自专业的学科背景,这一点我想在其他汽车刊物编辑队伍里面是不具备这个优势的。——人民大学新闻传播学院博士殷强 
Mr. Yin Qiang, Doctor Candidate with Journalism and Communication College, Renmin University:The exclusive information is an inimitable stronghold of Auto-club Motortrend. Auto-club Motortrend does boast exclusive stuff, which is carried in the most authoritative part of Drive and Test. This is because that the staff have graduated from the relevant professional subjects, and it is a great advantage that I think other auto media firms cannot begin to touch. 

《汽车族》是中国国内非常好的一本杂志,能与它合作,我们很高兴。可以预见,Motor Trend和《汽车族》都会有美好的前景。乐驾赛道是很独特的媒体资源,为《汽车族》提供了一个与读者、厂家和汽车消费者交流的更好的平台--Brad Gerber >Primeida集团消费类汽车杂志集团出版人 
Brad Gerber: Group Publisher of Consumer Automotive Group, Primedia:Motor Trend China is among the top auto magazines in China, we are glad to co-operate with it. We can see a bright future for both Motor Trend China and Motor Trend. The Joy Drive Circuit is an exclusive resource for an auto media, it supplies a better platform for Motor Trend China to communicate with its reader, automakers and auto consumers.

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