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领袖特质解读
A Construction of the Leadership Quality
 
l    强大的汽车媒体背景
隶属中国最大的传媒机构——人民日报社，由《中国汽车报》主办，其权威性为国内外所公认。凭借其20多年国内外汽车报道经验和遍布全国的百余名汽车专业记者，全面深入掌握国内外汽车资讯，构建了独一无二的资讯平台。
·          A Strong Automotive Media Background
The Magazine is affiliated to the People’s Daily Press, the largest of its kind in China. It is conducted by China Automotive News. The authority of the Magazine is recognized both home and abroad. Based on its over two decades’ experience in domestic and overseas motor news reporting,  and the effort of more than 100 professional motor reporters nationwide, it traces domestic and overseas motor information in a comprehensive and in-depth manner, and by doing so putting up a unique information platform .
 
 
l   与境外权威媒体版权合作
《汽车族》与全球最具影响力的美国第一权威汽车杂志《Motor trend》版权合作，共享其15个国家版权的全球资源。该杂志隶属Primedia媒体集团，集团旗下拥有超过250种出版物，其中汽车类杂志有60余种，是全美最大的汽车信息集团。《汽车族》是国内唯一获国家新闻总署批准与境外媒体版权合作的汽车类杂志，确保读者获得最具时效性的国际汽车资讯及深度报道 。
·          Copyright Cooperation with Overseas Authoritative Media
Motor Trend is cooperating with the U.S. magazine Motor Trend, which is the most authoritative auto magazine in the U.S. and the most influential around the world, on copyrights and thus has access to its global resources of shared copyrights of 15 countries. Motor Trend is affiliated to the media group Primedia. The Group has over 250 publications under its control, and of these 60 are auto magazines. It is the largest motor information group in the U.S.. Motor Trend is the only domestic motor magazine that has been sanctioned by the General Administration of Press and Publication engaging in copyright cooperation with overseas media so as to ensure that readers get the most timely international auto information and in-depth reports .
 
l   专业的采编团队
《汽车族》采编人员100%毕业于清华大学等名牌院校的专业学科，其中1/3拥有硕士以上学历，并数次赴美《Motor Trend》接受严格、专业的培训。并著有中国惟一汽车院士亲自作序高度评价的汽车族记者丛书专著，其专业素质在国内同类杂志中无出其右 。
·          Professional Reporter and Editor Team
The reporters and editors of Motor Trend are 100% graduates of relevant disciplines from the renowned universities or colleges such as Tsinghua University. 1/3 of them have the master degree or above. The team has been sent to Motor Trend in the U.S. for several times to receive strict and professional training. It has also published an omnibus of the works by Motor Trend reporters, which was highly commended and even prefaced by the only auto academician in China. The professionalism of the team is next to none among domestic magazines of the same kind .
 
 
l   系列汽车媒体延伸产品
定位独到的系列增刊、别册、图书，领先于同行的杂志网站，制作精良的汽车光盘、电子杂志、手机杂志，精美别致的汽车图谱，声势浩大的展会规模；与全国五十多家电视台、广播电台、大型门户网站合作，以《汽车族》杂志专业测试为素材制作的电视、广播、流媒体节目 。
·          Byproducts of the Motor Media
These include a series of complimentary and additional issues and books of unique positioning, the magazine website leading in its line, elaborate auto-related VCD/DVDs, e-magazines and mobile phone magazines, delicate automobile pictures and graphics, exhibitions of large scale and influence; furthermore, in cooperation with nationwide television and radio stations, and large portal websites, those numbered 50 more in all, many programs including that of the stream media based on the professional tests of Motor Trend have come to stay .

  
行家学者眼中的汽车族

行家学者眼中的《汽车族》《汽车族》把握住了一个专业性、普及性的定位，宣传汽车消费，而且是以宣传科学消费为主要内容的期刊，一开始就像《中国汽车报》那样能找准自己的位置。——中国汽车工程学会理事长张晓虞
Mr. Zhang Xiaoyu, Director of China Automotive Engineering Society:Following the example of China Automotive News, Auto-club Motortrend did a good job of positioning itself on professionalism and popularity, and highlighting the scientific consumption content. The Magazine has dug itself in well from the very beginning.
 
执著地跟踪市场、执著地跟踪读者，打造优秀的团队，启动人的因素，我想，是这几点造就了《汽车族》杂志，使它在众多同类期刊中显得引人注目。——中国期刊协会会长张伯海
Mr. Zhang Bohai, Director of Society of Periodicals in China:Unrelentingly Trailing the market and readers, forging an excellent team, inspiring the individual potentials, for my view those are the cases that have defined and made Auto-club Motortrend outstanding among multiple periodicals of the same kind.
 
我认为《汽车族》的成功可以概括为四个方面：把握导向、面向市场、 坚持创新、重视人才。——人民日报社报刊管理部副主任李建兴
Mr. Li Jianxing, Deputy Director of Periodicals Management Department, People’s Daily Press:I can see the success of Auto-club Motortrend in four aspects, which are keeping the spin well on track, market orientation, insisting on innovation and respecting the caliber of talents.
 
我们国家目前为止还没有一个专业的汽车媒体集团。《中国汽车报》以及《汽车族》杂志正在往这个方向发展，用五到十年的时间来打造中国第一个专业汽车媒体集团。——新闻出版署信息中心主任艾立民
Mr. Ai Limin, Director of Information Center, State Administration of Press and Publication: There is none professional auto media corporate in China as yet, though China Automotive News and Auto-club Motortrend are heading for that goal, and should make it as the first professional auto media corporate in 5 to 10 years.
 
《汽车族》“中国年度车型”的评选，从开始就是高起点的，和美国《 Motor  Trend 》一起合作，坚持以领先性、重要性和价值这三个为核心，而不像很多的国内媒体，基本上是靠投票，《汽车族》“中国年度车型”的评选决不是随波逐流。——清华大学汽车工程开发学院常务副院长宋健
Mr. Song Jian, Standing Deputy Principal of Automobile Engineering Development College, Qinghua University:The award of “China Car of the year” sponsored by Auto-club Motortrend got started at a flying point, thanks to its cooperation with the US Motor Trend and, hence the three cores of Superiority, Significance and Value, the format of which is quite different than that of some other domestic media, which is mainly based on the vote. “China Car of the year” of Auto-club Motortrend for sure is not a jump-on-the-bandwagon type . 
 
《汽车族》杂志是汽车类杂志里面获新闻出版总署批准进行版权合作唯一的杂志，把这个杂志办成中外期刊版权合作的样板，别的杂志会照着这个方向来发展。——新闻出版总署国际合作司处长王华
Ms. Wang Hua, Administrator of International Cooperation Bureau, State Administration of Press and Publication:Auto-club Motortrend is the only one among the auto magazines that got the approval of State Administration of Press and Publication on international copyrights cooperation. To make the Magazine an example in the copyrights cooperation between home and foreign periodicals, then the other magazines will follow suit.
 
一个杂志发行的认证是非常重要的，我觉得这是《汽车族》杂志最具优势的地方，它是很实实在在做它的发行认证，有它的读者群。——中国传媒大学广告学院院长黄升民
Mr. Huang Shengmin, Principal of Advertising College, China Mass Communication University:The verification of a magazine’s circulation is very important, and I think for this point Auto-club Motortrend has made out a strong case. The Magazine has made its circulation verification in a down-to-the-earth manner, and established a stable readership.
 
相对于其它汽车杂志读者，《汽车族》读者比较注重名牌，对自己的未来充满信心；他们关注高科技，追求时尚潮流，有终生学习意识；注意家庭生活和健康保健；是易于接受广告，乐于社会交往的群体。——央视市场研究股份有限公司媒体与产品研究部总监沈颖
Ms. Shen Ying, Director of Media and Product Study Department, CCTV Marketing Research Co, Ltd.: Compared with the readers of other auto magazines, those who read Auto-club Motortrend pay more attention to brand names, and feel more confident with his or her future; they care about the high-tech, love fashionable things and have a sense of life-long studying; they attach much importance to family lives and health care; they belong to a cross-section that is acceptable to ads and social intercourses.
 
《汽车族》坚持期刊经营的市场化、商业化、国际化，取得了良好的社会效益和经济效益， 2004 年被新闻出版署授予第三届国家期刊奖百种重点期刊的称号。——新闻出版总署报刊司综合处处长安利春
Ms. An Lichun, Administrator of Comprehensive Division of Press Bureau, State Administration of Press and Publication: In terms of the business operation, Auto-club Motortrend has stuck to the principles of market orientation, commercialization and internationalization, and made satisfying social and economic benefits. Further, in 2004 the Magazine has been won an award of “100 Significant Periodicals” of “3rd National Periodicals Award”.
 
独家信息是《汽车族》不可复制的保障。《汽车族》有独家的东西，测评试驾这块内容是很权威的。这是因为编辑队伍里面 100 ％出自专业的学科背景，这一点我想在其他汽车刊物编辑队伍里面是不具备这个优势的。——人民大学新闻传播学院博士殷强
Mr. Yin Qiang, Doctor Candidate with Journalism and Communication College, Renmin University:The exclusive information is an inimitable stronghold of Auto-club Motortrend. Auto-club Motortrend does boast exclusive stuff, which is carried in the most authoritative part of Drive and Test. This is because that the staff have graduated from the relevant professional subjects, and it is a great advantage that I think other auto media firms cannot begin to touch.